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November 23, 2015


Their Intro
Wanting to bridge the gap between IKEA and Design Within Reach, Mat Herman and Alex Back created the perfect solution by launching Apt2B, an online store for affordable and stylish furniture and home decor. Mat says: “We felt like there was a huge need in the marketplace because we were going through this furniture dilemma ourselves. We were too old for IKEA and although we had the taste and desire for DWR, we didn’t have the budget. We set out to build a furniture and décor company where we weren’t compromising taste and quality for affordability.”

Their Inspiration
Mark Cuban. We were on Shark Tank about three years ago. We didn’t get a deal and in fact the episode never even aired, but ever since that experience we have been driven to prove the “Sharks” wrong, especially Mr. Cuban. We’re now doing better than ever!

Their Winners
We really pride ourselves on our sofa collections, which are all handmade in Los Angeles. Currently, the Logan, Monroe, Lawson, and Pacific are our customer favorites. They all have that Mid-Century look that is hot right now but are also classic enough to endure the staying power of any trends.

Their Faves
The Cooper Bed. We’re both extremely proud of this piece. We worked exclusively with designer Kyle Schuneman to bring this bed to life and Mat couldn’t stop fawning over it. He called dibs on it during the photo shoot and had the truck follow him home straight to his bedroom.


Their plug
Check out their entire collection of modern furniture at www.apt2b.com